My mission
Make your company irresistibly successful
My 14-year career as Director of Digital Marketing at the Canadian Office of Commerce equipped me with a vast inventory of skills. This experience enabled me to develop a holistic strategic vision, distinguishing myself in the design and implementation of innovative SaaS marketing systems.
My philosophy
The art of transforming companies
My philosophy is based on a deep understanding that every business has a unique essence. It is this essence that I strive to amplify, using tailor-made strategies that align perfectly with your goals and aspirations.
My expertise goes beyond setting up systems; it includes training your teams to adopt a comprehensive and holistic marketing approach, ensuring sustainable performance and exponential growth.
Partnership
For Excellence
Working with me means committing to a partnership based on trust, transparency and excellence. Each project is an adventure where together we explore the infinite possibilities to unlock the full potential of your business. With a deep commitment to my customers' success, I put at your disposal :
Cutting-edge SaaS marketing expertise
Customized strategies for optimum performance
Comprehensive training for you and your team
Comprehensive training for independent, sustained growth.
Ongoing support
To keep pace with the ever-changing digital marketplace.
eBook
Be the first in the search
What you need to know to rank first on Google®.
eBook
Instagram® marketing
For beginners
eBook
Marketing campaign
Tips for improving your marketing campaign
Saas marketing
SaaS (Software as a Service) marketing refers to software applications specifically designed to help companies with their marketing activities. These platforms are generally cloud-based, and offer a range of tools and features to simplify and optimize various aspects of marketing campaigns. Here are some common features found in SaaS marketing software.
Email marketing
Tools to create, send and track email campaigns, manage subscriber lists and automate email workflows.
Social media management
Platforms that help you plan publications, manage multiple social media accounts, track performance indicators and analyze performance on social networks.
CMS | Content management
Systems for creating, organizing and publishing content across channels such as blogs, websites and social media.
SEO | Search Engine Optimization
Software that helps optimize website content for search engines, perform keyword research, monitor rankings and analyze web traffic.
Analysis and reports
Tools to measure the effectiveness of marketing campaigns, track key performance indicators (KPIs) and generate reports to inform decision-making.
CRM Integration | Customer Relationship Management
Integration with CRM systems to manage leads, track customer interactions and personalize marketing efforts.
Marketing automation
Platforms that automate repetitive marketing tasks, such as lead nurturing,e-mail campaigns and personalized messages based on user behavior.
Advertising management
Tools for creating, managing and optimizing online advertising campaigns across channels such as Google Ads, Facebook Ads and LinkedIn Ads.
CRO | Conversion rate optimization
Software that helps improve website usability, test different design elements and optimize conversion funnels to increase conversions and sales.
Customer segmentation and targeting
Solutions that enable companies to segment their audience based on demographics, behavior or other criteria, and tailor marketing campaigns accordingly.
